CFL Veteran Shea Emry Tackles Men’s Health & Perceptions of Masculinity


Canadian Football League middle linebacker, Shea Emry, continues to share his story in a quest to inspire self-care and unmask masculinity within the world of sport.
Emry is an official Ambassador and Champion for Movember Canada’s Men’s Mental Health campaign, the David Suzuki Foundation and Canadian Men’s Health Foundation.

On Wednesday, January 27th, as part of World Mental Health day, Shea appeared on CTV’s The Social, as part of a two-day media tour that will see him promote men’s health on various sport radio shows and TV interviews across the country.

“I created Wellmen out of my own personal (in)experience. I was completely disconnected from who I was and spent so much time working on my football identity that when it was briefly taken away, I couldn’t find happiness and self-worth within myself outside the lines. This disconnection became evident when I missed the 2011 season with a concussion that sent me into a downward spiral of depression. I was lost. I figured out that I needed to embark on an adventure within and find confidence in myself through the pursuit of knowledge. It didn’t matter whether it was in the classroom, kitchen, or backwoods — I wanted to learn.”

– Shea Emry, Founder, Wellmen and CFL veteran

Emry is the founder of Wellmen – the men’s adventure club, which cultivates raw outdoor excursions and brotherhood. The aim of the project is to create recurring endorphin inducing experiences that rewild men back to nature by evoking genuine expression where men can forge a path to thrive.

The video below is a TEDx Talk Emry did in 2015.


Last year, the CFL followed Shea Emry on World Mental Health Day to one of his Wellmen Project outings.  The video of that can be seen here:

You can learn more about the Wellmen project by visiting their website HERE.


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