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Rush! Blitz! Tackle! Kira Paran of Northern Style Exposure Talks #MyGreyCup

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By Sarah Kelsey

The Snap recently caught up with  Edmonton-based style star Kira Paran, the creator of the immensely popular lifestyle blog Northern Style Exposure, to talk about the items she designed for the CFL/eLUXE #MyGreyCup collection.

“Football is a weekly fixture in our household, so I was inspired by the words I hear from the commentators while watching our favourite team play,” says Paran.

The lineup consists of six sartorially smart items that women can wear to watch CFL football. Canadian influencers like Kate McKenna and Aliya-Jasmine Sovani also got in on the designing action. For her part, Paran created a grey tee ($45) emblazoned with her three favourite football words.

“Rush! Blitz! Tackle!”

“They’re the terms about the defence that I love! I love a good sack when I see one,” she says. Paran adds if she were to create a jersey for herself, its number would be 8 and her nickname, “Killer Kira.”

“I love to watch the game with my husband and snacks by my side,” she says. “Or if we are in attendance, I’m about snuggling with a beautiful blanket and indulging in the stadium food delights.”

Get in on some of the ordering action over at eluxe.ca now — and be sure to keep an eye on The Snap for more info about the line’s designers and wares!

Sarah Kelsey is a freelance lifestyle writer, editor and spokesperson based in Toronto. Her work has been featured in some of North America’s top publications — including ELLE, The Toronto Star, AOL/The Huffington Post Canada’s StyleList, Style and Living sites, BlogTO and TC Media.

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